Fashion designers and renowned hair stylists along with renowned companies like Schwarzkopf are the trend-setters we look up to when looking for inspiration.
This year, Schwarzkopf teamed up with no other than super talented Mario Testino to create a stunning look book for 2015 where Schwarzkopf hair expert Armin Morbach is about to pleasantly shock you.
This year´s Schwarzkopf´s trends include: Pastel Story, Backcomb Grunge, Double Square and Micro Fringe.
Pastel Story was actually inspired by the community of bloggers that took instagram to a whole new level of color explosion and personal expression. Fashion is not dictated by the renowned houses, it is actually dictated by your personal preference and styling and as social media has revolutionized practically every business today it has the power to impact our perception of beauty too. As you might have observed last year, 2014 was the year were bloggers had a lot of fun trying out everything from intense to pastel colors on their hair.
This year Schwarzkopf presents a fresh version of this trend in Pastel Story where blond hair is accentuated with pastel highlights which almost look imperceptible at first sight but have the power to give the whole look a breath of fresh air. Think of spring, flowing locks in the air with lace and flowers and that is what Pastel Story is all about.
Soft, easy and relaxed – that’s how Schwarzkopf hair expert Armin Morbach sums up the Pastel Story look. Light-coloured hair with wisps of pastel will give every woman a fresh, young look
Another amazing trend is the Micro Fringe which is designed for strong women who have no qualms about showing themselves off and standing tall. The look is ultra-modern and even futuristic, black straight hair is perfect for this look as it will simply accentuate the face while black or purple shimmer can be used to create a wow effect. Although the length of the hair can vary, the fringe is ultra-short.
Urban, modern, and a clear statement, the Micro Fringe look is at home in today’s metropolises. Whether New York, London, Sydney or Tokyo, strong women can use it to send a clear signal. “This is precisely the message behind the Micro Fringe,” says Schwarzkopf hair expert Armin Morbach: “It will suit creative women who want to show themselves off.”